Fluence Promises New Levels of Privacy Protection With ‘New Internet’

If the critical privacy meltdowns of Facebook and MyHeritage over the past year have taught us anything, it’s that security of user information needs to be taken much more seriously, and that the current state of apps and the Internet are not delivering on this vital issue. It might be time to think more deeply than how to secure current systems; it might be time to rethink the system all together.

That’s what Fluence, a blockchain database supplier with its eye on security, certainly thinks. Fluence posits that by decentralizing the organization of data, it can decentralize the Internet as a whole and make it more secure for everyone. Any data operations, from computations to storing and processing, can be performed through Fluence’s decentralized setup. This should be particularly important news for companies with cloud-based services that are increasingly exposed to data leaks or hacks. Fluence enables companies and their customers to maintain control of their own data, rather than letting it fall into the hands of the one or two major conglomerates out there that hoard it and fail to protect it from tampering or seizure.

“We strongly believe that Fluence and its technology has the ability to change the face of the internet, bringing with it increased security and protection from data hacks,” said Evgeny Ponomarev, Fluence’s CEO and co-Founder. “With all of the news stories out there recently about sensitive leaks, it’s imperative to utilize blockchain technology to create a secure and decentralized Web 4.0.”

Fluence’s decentralized network of databases is blockchain-agnostic, which means that the platform allows developers to work on any blockchain without favoring a specific one. This is key, since it's not obvious at this point which blockchain will emerge as the dominant one down the line, or if there will ever even be a clear front-runner. It's very possible that developers will have to work with multiple chains, meaning that it is imperative that their tools enable them to do so. Furthermore, blockchain agnosticism prevents an app from becoming unusable if the chain it relies upon becomes obsolete, as it can adapt to other chains. Fluence’s API (application programming interface) should suit the needs of most decentralized apps, regardless of which blockchain developers choose to utilize.

Fluence says that it wants to create the new Internet, and it seems that a big chunk of the blockchain scene is ready. In June, Fluence hosted a major blockchain event in Finland that welcomed over 100 participants from over 20 countries. Guests included Juuso Takalainen, Ethereum Developer at Streamr, and Tatu Kärki, Aragon’s Communications Lead.

But it will take a lot more than a select group of blockchain evangelists to bring Fluence from idea to mainstream application. The tech world may be ready, but is the world ready for a new Internet? Time will tell, but at the rate that major hacks are resulting in data-loss and major privacy breaches, the world better start thinking creatively, and blockchain approaches like Fluence could be the answer.
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