Open-source is all over the media and quickly becoming 2019’s buzzword of the year. Many companies are starting to understand the potential behind incorporating a technology that can be tailor-made and modified according to their own businesses’ needs. As Economic Times explains, “Open-source code is the part of the software that most users don’t ever see. Anyone can manipulate and change a piece of software so that the program or application can work.”
When it comes to technology and innovation, the hotel industry remains inefficient and outdated, utilizing the same old school systems and softwares for decades. The hospitality space is extremely competitive as big players refuse to share their developments and smaller hotels remain stagnant, lacking the means to invest in technology that help them stay competitive when assessing the market’s needs. Open-source opens a world of possibilities to the hotel industry, especially the smaller ones. So what kind of companies are offering this type of service?
Winding Tree is a travel distribution platform that incorporates blockchain-based and open-source technology to bring much-needed innovation in the space. The company has just announced a new partnership with Airport Hotel Basel to communicate and educate the people in the industry about blockchain and open-source technology. Airport Hotel Basel sees Winding Tree as a tool to drive innovation across its business model and has agreed to communicate its solutions to the hotel community at major international conferences and events.
Winding Tree has already secured partnerships with important airlines such as Air Canada, Air France, and Lufthansa, as well as hotels like Nordic Choice Hotels and CitizenM. Moreover, Winding Tree has recently hosted the first Hackathon that focused solely on open-source initiatives across the travel industry. For the first time, major airlines, developers, and startups sat down together and worked on solutions, exchanged expertise, gave feedback, and contributed to each other’s perspectives in the spirit of open innovation.
It’s great news that huge industries like the travel and hospitality spaces can get together to discuss ways to improve their ongoing practices. Unlike other blockchain-based companies, Winding Tree seems to have created a solution that targets an audience that actually needs their services. But, if they whether or not they are able to meet the expectations they have created themselves, is a question that remains unanswered for now. In the end, most blockchain companies still need to prove themselves.