As the 10th anniversary of the world’s introduction to crypto has come and gone, there have been many milestones that should be celebrated within the space. The recent surge in the price of Bitcoin has made us all forget about the crippling winter that could have frozen the idea of crypto altogether. As all crypto companies are well aware, mass adoption is still the most pressing issue the industry faces, but that dream will never come to pass without the proper messaging. As the winter is officially gone and it's looking like summer is here to stay, how do emerging crypto companies attempt to make a name for themselves while simultaneously fighting this battle toward mainstream acceptance? The answer lies in finding the right crypto PR agency fit for the job.
When looking for the best crypto PR agency for your company - what’s the first thing that comes to mind? Maybe it’s knowledge of global tech trends, or over 10-years experience with the “ins and outs” of public relations. Creative ways to shed a positive light on your company's goals are also crucial, as are the tools to leverage and predict upcoming trends in the crypto space. An agency’s ability to maintain concrete relationships with media outlets and journalists is also a must. Here are five crypto PR agencies leading the way who aren’t just getting their clients some good exposure, but are also helping crypto companies reach new heights of success.
1) ReBlonde
Taking after its predecessor, the renowned agency Blonde 2.0, ReBlonde is one of the world’s leading boutique tech-PR firms. For more than 13 years, Blonde has helped more than 1,000 technology companies, such as Waze, Microsoft, Spotify, and Viber, command headlines and share their stories with the world. Taking our number one spot, ReBlonde houses a unit especially dedicated to cryptocurrency and blockchain companies, called ReBlondeChain, and brings with it Blonde 2.0's experience working with clients including the government of Malta, the national securities exchange of the Republic of Seychelles, the Marshall Islands, Celsius, Fusion, Waves, WePower, Winding Tree, Neufund, and more. Blonde has also worked alongside some of the biggest ICOs of all time: Bancor, Sirin Labs, Status.IM, PumaPay, and Hdac. Five of its clients have raised more than $100 million in their ICOs and, in total, Blonde has helped clients raise more than $2 billion in ICOs, STOs, and IEOs to date.
2) Edelman
Edelman is a top global communications firm with over 60 years of experience in public relations, that partners with businesses all over the world to promote and protect their brands. With more than 50 offices worldwide, Edelman delivers communication strategies to their clients in order to lead them to success, as well as earn the trust of stakeholders. It develops powerful ideas and strategies while leveraging its relationships with media outlets. With such vast experience, it has infiltrated the blockchain and crypto space to now use its expertise in this growing industry.
3) Sparkpr
Since its beginning in 1999, Sparkpr has specialized in helping tech companies and innovators transform their brands by bringing stories to life. Spark’s unique services include measurement analytics and influencer marketing, setting Spark apart. Sparkpr combines a deep and expanding knowledge of the most disruptive technology since the Internet, blockchain, while teaming up with industry leaders to provide its clients with the most efficient services. Its Sparkchain unit offers strategic communications and marketing support for the entire global blockchain. They may be rather new to blockchain in comparison to other veteran agencies but they have brought success to companies like Compcoin, Blockchain Capital, and Civic.
4) 5W Public Relations
5W public relations is a leading PR agency that partners with both established brands and emerging startup companies to help them reach and achieve their strategic goals. Their company name resonates with the essential questions, of the "Who," "What," "When," "Where," and "Why," of your needs - the answers drive their Public Relations programs, which are built around compelling stories that resonate with the media and beyond. Key clients include Payoneer, Avant, Growth Fountain, adding to their success of over 15 years of PR and marketing experience.
5) N6A
With headquarters in both Canada and the U.S., N6A offers clients its version of PR, which it refers to as OR, ‘outcome relations’. OR offers many different services for clients including earned media, analytics, optimization, and brand strategy. The company wields a powerful portfolio of service AI, biotech, blockchain, data, mobile, telecom, and software clients. N6A uses an array of communication strategies to drive clients to reach their goals.
Everyday the crypto space is gaining more and more attention in the media, as well as rising curiosity from the public about crypto and its capabilities. Companies must keep in mind that there is still a cloud of skepticism hanging over the space, and that if they want to come up on top, PR is the way to go. These five Crypto PR agencies have proven their abilities to leverage a company’s unique selling points, especially in the already oversaturated crypto industry, in order to lead them to success.