GEO

You’re probably wondering how ChatGPT, or any large language model for that matter, decides which brands to recommend when you ask for a suggestion. The straightforward answer is: it doesn’t actually “decide” in the human sense of the word, nor does it have personal preferences,...

It’s no secret that artificial intelligence (AI) is rapidly changing how we find information online. The days of simply typing a query into a search engine and getting a list of blue links are evolving. Now, AI-powered search engines are aiming to provide more direct answers, synthesize information,...

So, you’re curious about Generative Engine Optimization (GEO)? In a nutshell, GEO is about using artificial intelligence, particularly generative AI models, to strategically create, optimize, and distribute content that not only ranks well in search engines but also resonates deeply with your target...