Thought leadership – why it’s the key to cryptocurrency marketing
As many in the industry know, the reality of the situation is, it’s not the next feature that’s going to make the difference. It’s the core problem or the underlying need that a startup is solving that makes the difference. Talking about the core problems, sharing that narrative to gain support – yes, capital, but also community, developers and industry partners – is where thought leadership comes into play. This is how the blockchain industry starts to evolve.
Changelly and ChangeNOW controversy
One recent example of a customer seeking justice by trying to expose an exchange that allegedly wronged him is the case of Bitcointalk user ni23457. He states that the ChangeNOW exchange has been withholding his funds for months now, without a valid reason. After scouring the internet for information about the platform and its leaders, the user pointed out to its connection to other crypto businesses.
What is crypto lending?
As the appeal of this new technology becomes more apparent, it is no wonder that traditional finance is slowly but surely making its way into the crypto sphere. Naturally, this refers to the lending industry as well. Simply put, crypto lending is the practice of lending digital assets via crypto exchanges or various lending platforms with an interest rate.
Q&A with Hadley Barrett of ReMoneta Group
Barrett: As more professional investors start to look at the market, they have different criteria for investing than the easy-money crowd. This is the traditional model. For instance, they look for real businesses, real cashflows, great, experienced teams and solid models, rather than blue-sky ideas. This benefits the market. It means we will have more successful businesses instead of the 95% failure rate quoted.
Democratising opportunity with the blockchain
As the rich get richer and the poor get poorer we are left with a situation where necessity can be the driving factor behind innovation and change.
Those of you familiar with Maslow’s Pyramid will know about his take on the various layers of human existence he identifies as hierarchical. These levels from the bottom up are physiological, safety, love and belonging, esteem, and self-actualization.
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Tokenized securities and the emerging token economy
Today, we are witnessing the dawn of the global era of tokenization. It has silently but surely started impacting various aspects of our lives, whether we choose to accept it or not. One area that stands to benefit immensely from this formidable form of new-age disruption is the world of Financial Investment Services and Capital Markets. This year is quickly shaping up to be the year we put real-world assets into fractional ownership on the blockchain, using smart contracts.
Exchange 3.0: Fast, secure, and decentralized
What is Exchange 3.0 and how did we evolve from the “Age of Mt. Gox” (Exchange 1.0), to today’s “Age of CEX/DEX” (Exchange 2.0), to the coming “Age of fair trading” (Exchange 3.0)?
Reviving cyber-utopia: why the emerging blockchain economy is thriving amongst artists
Although the crypto community and the art world might seem like an unlikely pair, this unique relationship is in full blossom. As explained by Art Basel back in the early 90s, many artists were too involved in the internet culture and then became disappointed by the space; “they saw the internet’s early promise of a decentralized, transparent, democratic space invaded by corporations and mass surveillance.” Now, blockchain holds the promise to bring those values back.
The value of cryptos based on blockchain activity
A way of measuring a cryptocurrency’s value is through its market cap. However, another way of determining its real value is by observing its blockchain activity as it shows which crypto is actually used by traders.
