BehaviourExchange ICO (BEX)

Blockchain based platform for consumers' behavior and preferences

A few months ago, we had postponed our planned initial coin offering. In our opinion, the conditions on the ICO market have not substantially improved since then and we have therefore decided to cancel our ICO. However, the cancellation of the ICO does not mean that BehaviourExchange has given up! On the contrary, we are as committed as ever to our mission to customize online content to each Internet user's needs. In 2019, we have launched our platform and are offering our service to several companies which resulted in new interesting opportunities and finance sources. We will continue to do what we do best, and that is combining revolutionary technologies with an innovative mindset to create products that have a meaningful impact.



Behaviour Exchange will offer B2C businesses the opportunity to identify visitors and their personal preferences when they visit their website. Via means of the blockchain technology and its own token, BEX, Behaviour Exchange will offer services to any business, not only to advertisers who spend on advertising campaigns. Companies will be able to identify their visitors in real-time, 24 hours a day, 365 days a year. This will enable them to customize the content of their websites in real time and interact with visitors proactively, offering them information related to their products and services which are directly related to their needs and interests. Every single visitor will be able to see different content, products or services when visiting a given website

BehaviourExchange Use of Token

BEX is Behaviour Exchange's native token. BEX is issued on Waves platform. 270 million BEX tokens will be offered for sale via the ICO, which represent 54% of the total token supply. BEX tokens will be used by companies for paying for the platform's monthly service fees at a discounted price. Also, users will be rewarded with BEX tokens for completing their profiles and actively updating them. Websites will be rewarded with BEX tokens too for joining Behavior Exchange's network.

  • Organization

    BehaviourExchange Limited

  • Platform

    Waves

  • Coin type

    Utility Token

  • Category

    Advertising

  • Soft cap

    2,000,000

  • Max cap

    10,000,000

  • Max supply

    500,000,000 BEX

  • Price

    0.10

BehaviourExchange Token Sale Stages

  • Stage
  • Start date
  • End date
  • Amount of Tokens
  • Price
  • Discount
    • Private Sale
    • 15 May, 2019
    • 11 November, 2019
    • No limit
    • Claim
    • Public Sale
    • 25 February, 2019
    • 25 August, 2019
    • 270,000,000 BEX
    • 0.1
    • Claim

BehaviourExchange Distribution

BehaviourExchange Use of Proceeds

BehaviourExchange Team Members

  • Marijan Jurenec
    Marijan Jurenec Co-founder and CEO
  • Bojana Jurenec
    Bojana Jurenec Co-founder and Financial Supervisor
  • Barbara Vtič
    Barbara Vtič CFO
  • Mitja Doma
    Mitja Doma CTO
  • Eva Jurenec
    Eva Jurenec CMO
  • Peter Kresnik
    Peter Kresnik Director of Sales

BehaviourExchange Advisors

  • Cecilia Paolino-Uboldi
    Cecilia Paolino-Uboldi ICO Advisor & Strategist
  • Yagub Rahimov
    Yagub Rahimov Blockchain ICO Consultant
  • Arda Kutsal
    Arda Kutsal ICO Advisor & Influencer
  • Christian Ellul
    Christian Ellul Legal Advisor

BehaviourExchange Past Events

  • 31 December, 2019

    Start of development of the first ContentExchange network

  • 31 December, 2019

    Expanding the network of media partners

  • 30 June, 2019

    The partner network reaches 200+ sites in Europe

  • 30 September, 2019

    Intelligent profiling algorithms deployed

  • 31 October, 2019

    Number of profiles exceeds 1 million, and is still growing

  • 31 May, 2019

    Closed Beta BEX UI

  • 31 August, 2019

    Private Sale of BEX Token

  • 30 September, 2019

    Public Sale of BEX Token

  • 31 October, 2019

    Entering the B2C market

  • 31 December, 2019

    Intensive growth of BEX token economy

  • 31 December, 2019

    Global Expansion