Data Choice ICO (DCT)

Blockchain based digital advertising platform

This listing is incomplete as a result of the ICO failing to respond to our numerous requests for more information.




"Data Choice is a blockchain based programmatic advertising ecosystem, developing two novel technologies: a Demand Side Platform to distribute the ads to the advertisers (publishers), and a Data Audience Platform that puts users back in control.

Users are rewarded with DCT tokens for sharing their data, and for taking part in ad surveys. When a user submits their data it is hashed and then saved onto the blockchain where it makes segmented data groups."

Start Date

27 Jul, 2018

End Date

16 Dec, 2018

Data Choice Use of Token

DCT is Data Choice's native token. DCT is an Ethereum based ERC20 token. 650 million DCT tokens will be offered for sale via the ICO, which correspond to 38% of the total token supply. DCT tokens will be used to reward publishers for posting ads on their websites. Users are rewarded with DCT tokens for sharing their data, and for taking part in ad surveys Users can hold their tokens to take part in the annual profit share.

  • Organization

    Data Choice Ltd

  • Platform

    Ethereum

  • Coin type

    Utility Token

  • Category

    Advertising

  • Soft cap

    7,500,000

  • Max cap

    65,000,000

  • Max supply

    1,700,000,000 DCT

  • Price

    0.10

Data Choice Token Sale Stages

  • Stage
  • Start date
  • End date
  • Amount of Tokens
  • Price
  • Discount
    • Pre-Sale
    • 27 July, 2019
    • 31 October, 2019
    • 0.1
    • Claim
    • Crowdsale
    • 01 November, 2019
    • 16 December, 2019
    • 0.1
    • Claim

Data Choice Distribution

Data Choice Use of Proceeds

Data Choice Team Members

  • Andrew Bruce
    Andrew Bruce Head of Agency
  • Sean Worrell
    Sean Worrell Founder
  • Graza Garlewicz
    Graza Garlewicz Account Strategist
  • David French
    David French Business Development Manager
  • William Levitt
    William Levitt Head of Digital Marketing
  • Gemma Piedrafita Parra
    Gemma Piedrafita Parra Technical, PR and Design Account Manager

Data Choice Advisors

  • Graham Doggart
    Graham Doggart Advisor
  • Boyan Josic
    Boyan Josic Crypto Advisor
  • Reuven Cohen
    Reuven Cohen FinTech and Security Advisor
  • Randy Clemens
    Randy Clemens Tech Advisor

Data Choice Past Events

  • 30 June, 2019

    Idea development following brand safety concerns at Google

  • 30 November, 2019

    Programmis was born a programmatic partner focusing on transparency, accessibility and affordability

  • 31 January, 2019

    Programmatic partnerships formed

  • 28 February, 2019

    Refining idea of how to take back control of personal data online within programmatic

  • 31 March, 2019

    Facebook & Cambridge Analytica Data breach

  • 30 June, 2019

    Inducted in to European Top 20 Google for Entrepreneurs

  • 30 June, 2019

    Completion of Data Platform Blockchain Architecture

  • 31 July, 2019

    Commencement of Data Platform Blockchain Development

  • 31 August, 2019

    Commence Programmatic Demand Side Platform Development

  • 31 August, 2019

    Commencement of Data Audience Platform Development

  • 31 August, 2019

    Launch of Data Collection Platform for early adopters

  • 30 September, 2019

    Data Audience Platform Completion

  • 31 October, 2019

    Completion of Demand Side Platform

  • 30 November, 2019

    Integration of Platforms & Bid Testing

  • 30 November, 2019

    Public Pre Token Generation Event Sale

  • 16 December, 2019

    Public Sale Completion

  • 20 December, 2019

    Token Generation & Distribution

  • 23 December, 2019

    Bancor Protocol Integration

  • 31 January, 2019

    Public launch of advertising platform to Advertisers & Agencies

  • 28 February, 2019

    Global Google for Entrepreneurs Event as part of European Top 20 in Silicon Valley

  • 31 December, 2019

    Completion of Agency Acquisition into our company