Influencer marketing takes on crypto with Triphop’s social travel rewards program

Triphop is launching a blockchain program that will incentivize hotel guests to share their trips on social media. In return guests will receive benefits ranging from room upgrades to possession of Triphop’s very own token, the Tripcoin.
What happens when you combine influencer marketing, top hotels worldwide, and cryptocurrency? You get Triphop, the social travel and rewards platform taking all three sectors to meet the needs of digital nomads everywhere. Triphop is launching a blockchain program that will incentivize hotel guests to share their trips on social media. In return guests will receive benefits ranging from room upgrades to possession of Triphop’s very own token, the Tripcoin.

Triphop claims to reduce commission rates that hotels pay to online travel agencies (OTAs) by encouraging guests to book using the Triphop platform and promote the hotel properties on their social media. They do this by increasing the traffic to the hotel’s own website through the use of its influencer marketing rewards.

 

Triphop travel influencer program

As a  two-fold solution, Triphop is reducing the high costs of travel intermediaries, for both hotels and guests. As a marketing platform, Triphop measures the social media influence of those booking through it. When a  guest posts on social media they recieve hotel benefits based on their online activity, while increasing marketing and social influence for the hotel itself,improving the travel experience for all guests that book a stay in their chosen location being promoted.

“We noticed that there is a huge problem within the travel industry: hotels are losing profit to online booking platforms, and guests miss out on in-stay benefits when they book through OTAs,” said Basil Elotol, CEO of Triphop Inc. “We also noticed the complexity and lack of value in the existing travel reward programs, so we decided to make it our mission to maximize value for both parties by aligning incentives for both Travelers and Hotels alike.”

Triphop travel influencer program

There is not shortage of blockchain companies claiming to give consumers the best rewards by implementing blockchain technology. Triphop, an already established travel website, sets its mission apart from the others by harnessing the power of influencer marketing, the latest trend in social media.

Personally, I am not sure I have a social media following large enough to receive any worthwhile rewards, but Triphop claims that everyone has the ability to benefit from this new program and will potentially  increase engagement across all of our personal profiles on various platforms. What type of benefits will your racist uncle with 22 facebook friends and a feed full of racist posts receive?

Triphop travel influencer program

Imagine you are planning vacation and you go to check out top-rated hotels to stay in, but decide to check out social media reviews before you officially book. After choosing the perfect place you head out on what hopefully will be the trip of a lifetime, and upon arriving to your chosen hotel you post a smiling selfie in front of the view. For this social share, you subsequently receive a room upgrade, then hit up the poolside bar and rate the atmosphere online, earning you a free drink. Across the pool someone is tipping a poolboy with a tripcoin. Is this the future of travel?
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