Karnika E. Yashwant, KEY Difference Media Karnika E. Yashwant, KEY Difference Media

Karnika E. Yashwant (Mr. KEY) is the Founder and CEO of KEY Difference Media (Top 5 ICO Marketing Agencies of 2018), CIO of Utopian Capital and President of Central Blockchain Authority. He is a member of the prestigious Forbes Council and contributor of articles on current marketing trends. He takes pleasure in 11 years Content Marketing track record, 50+ LinkedIn recommendations and 25000+ Top Tier Global Connections; and 350m+ raised in ICOs.

  • The past cannot define the strategy of the future

    The past cannot define the strategy of the future
    Lessons from mistakes of past ICOs CANNOT save you in the future because the times are changing and the errors that people would make or have made are very different. What was right in 2017 was no longer right in 2018; what was right in 2018 is so wrong now.
    30 Jan, 2019 20:41
  • Is the ICO market still there?

    Is the ICO market still there?
    The whole ICO space right now is operating in a pendulum model and investors were all initially looking at high growth and quick money, which is why they got in to trouble. Right now, the market is moving towards more stability, and less profit expectations, which means that the prices might not give you massive growth but they're going to give the investor a sense of safety, i.e., there is a lower amount of risk. 
    18 Jan, 2019 18:19
  • Is your business suitable for the blockchain world?

    Is your business suitable for the blockchain world?
    We'll have to plan and think about how the blockchain is going to be integrated into the business, or which business processes are going to be replaced or enhanced with the help of the blockchain. The big question is, how will it extend or expand the business’s advantage?
    16 Jan, 2019 21:31
  • How reliable are ICObench and their experts?

    How reliable are ICObench and their experts?
    One beautiful morning, I was rudely awakened by the shocking information on my email that my expert status has been revoked for “working in several agencies”. This was truly surprising for me as I had joined ICObench based on my expertise precisely from with “working in several agencies” - how else can one gain diverse and massive experience?
    26 Oct, 2018 20:46
  • The Conundrum of ICOBench and its TOP 20 Experts

    The Conundrum of ICOBench and its TOP 20 Experts
    I’ve researched deeper on the phenomenon of ICO “experts” cropping overnight and came up with amusing findings. Most of today’s top ICO experts are average people who decided to start advising ICOs within the past year or two.
    16 Oct, 2018 19:22
  • The 7 Secrets of Successful ICO Marketers

    The 7 Secrets of Successful ICO Marketers
    Almost anyone can set themselves up as an ICO marketer these days. A little knowledge in cryptocurrency isn’t hard to gain. You can start by offering a consultation, then produce some content and throw in a little community and reputation management for good measure. None of these elements are wrong, they are necessary and good, but they are not the real secrets to ICO marketing.
    09 Oct, 2018 19:28