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ICOs offer special marketing challenges ICOs offer special marketing challenges

The 7 Secrets of Successful ICO Marketers

Almost anyone can set themselves up as an ICO marketer these days. A little knowledge in cryptocurrency isn’t hard to gain. You can start by offering a consultation, then produce some content and throw in a little community and reputation management for good measure. None of these elements are wrong, they are necessary and good, but they are not the real secrets to ICO marketing.

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Almost anyone can set themselves up as an ICO marketer these days. A little knowledge in cryptocurrency isn’t hard to gain. You can start by offering a consultation, then produce some content and throw in a little community and reputation management for good measure. None of these elements are wrong, they are necessary and good, but they are not the real secrets to ICO marketing. We won’t cover the basics here, but instead talk about the little-known things that really make the difference between failed and successful ICO marketing.

Scammers beware! If you are looking to make easy money from launching an ICO, please look elsewhere. Everyone at every level of the ICO market is dedicated to uncovering bad projects, rooting out liars and exposing the cheats. The path of ICO funding is only possible for great companies which add value to the industry and society as a whole. So, for truly great businesses only, here are the 7 secrets of successful ICO marketers.

1. Finding the right advisor

Many ICOs and ICO marketers don’t understand how to find or even select the right team of advisors for their project. It begins with the first and builds from there. Selecting the right first advisor attracts other great advisors and begins to generate a buzz around the project on its own.

I like to explain it this way: “Even when a project identifies the right advisors, they often struggle to get them involved. Great ICO marketers have the experience and contacts to make it happen.”

2. Creating great, relevant content

Every ICO needs great content to hook the audience and that makes them interested. Some ICO marketers focus on one or two mediums to impart information, but articles and a video are not enough. The right marketing mix for each ICO varies but they include articles, video, audio, infographics, image quotes, and slides among others.

Once the content is created it must be distributed across all relevant media with the right content marketing mix. Bitcoin Talk, Reddit, Twitter, and LinkedIn combined only make up around one third of the niche content distribution. The other two thirds are spread across more than 60 platforms.

3. Mailing lists

Mailing lists are among the most proven marketing methods. With a great email campaign targeted at the right mailing list, it is possible to raise millions of dollars in investment. To do this, an ICO marketer must have a highly relevant mailing list of engaged and interested parties. Purchasing a tired and worn out mailing list from a third party doesn’t cut it. Find an ICO marketer with a virgin list of great, engaged contacts.

4. Insider knowledge of advertising

Large crypto media outlets are an accepted and well-known avenue for ICO advertising but not all ICO marketers know which ad placements work best. A huge percentage of an ICO’s budget can be wasted on advertising campaigns which do not offer a cost-effective return on investment.

Any ICO marketer can set up an advertising contract, but the secret is to choose the placement, and the right mix between fixed and cost per impression ads. That’s why insider knowledge can easily save your ICO up to $50,000-$100,000.

5. Influencer connections

One of the best ways to create a buzz and engage with an audience is through Telegram groups. To get the most out of these an experienced and successful ICO marketer will use influencer connections on Telegram and other places such as Youtube, LinkedIn, Signals Groups, and more.

In fact, building relationships with influencers is a constant and ongoing process which successful marketers do every single day. With the number of ICOs growing rapidly it is increasingly difficult to find good avenues for promotion and often, there are long waiting periods involved. Marketers with good connections can not only jump the queue, but place ads at discounted rates and more.


6. Region specific marketing

With Google, Facebook, and Twitter banning crypto adverts and China banning ICOs altogether, it has become increasingly important to understand region specific issues and the challenges and opportunities these create.

With South Korea imposing strict regulations and the US proving to be challenging as well, successful ICO marketers will take region specific marketing incredibly seriously. One of the largest, best and most engaged markets for ICOs is in India, but it is important to have an understanding of the region and its people to market successfully within it. The same applies to South Korea, which, despite its strict regulatory framework, is a profitable market when exploited properly.

7. Crisis management

At some point, many ICOs face some sort of unexpected challenge or emergency. It is not completely uncommon for initial coin offerings to be blackmailed or attacked at some point in the process. These threats can flush an ICO down the drain after 6 or 7 figures are spent on the launch. A successful ICO marketer knows how to handle these crises, but the most successful can turn these potential hazards to their advantage.

When faced with a challenge, it’s important to distinguish between honest but critical feedback and criticism from untrustworthy characters. The first kind of person offers valuable feedback which can help you improve your ICO, the second must be vigorously combated with positive PR and the kind of transparency which makes blackmailers turn and run.


With mounting regulation and increasing saturation of ICO projects, it is more important than ever to distinguish between marketing and a really great marketing strategy. There are many new ICO marketers selling their services at cut price and discounted rates, but these newcomers are never a good deal or value for your money. These 7 secrets of successful ICO marketers are the key indicators which will guide you in marketing your project. When you find a marketer with knowledge and experience in these 7 areas, you know you’ve found a great partner for your future success.

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  1. Cryptocurrency

    October 10, 2018 at 10:04 am

    it is very helpful, thanks a lot

  2. Andrew

    October 12, 2018 at 11:58 am

    Darn right, every word of it

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A crypto airdrop is a good way to get free tokens

How do you find a crypto airdrop?

Danish YasinOct 17, 2018
zoommachine / Shutterstock

ICO drops are a good way to get started with cryptocurrency. You can practically invest in a project, without actually investing money into it. Basically, a crypto airdrop is an event, in which a project gives out free tokens to community members. This is seen as a good marketing strategy, because it attracts more participants to a project and allows them to have a stake in it.

An ICO airdrop can also be used to pump the value of the token of a project, by increasing its demand while keeping the supply limited. The strategy of employing a crypto airdrop to increase the marketing of the project and value of the coin is being used by numerous projects out there.

To participate in a crypto airdrop, you will need social media profiles on some of the most widely used social network platforms. The most commonly required profiles are that of Facebook, Twitter, and Telegram. The last one holds a special place in the crypto community and almost all ICO projects have a Telegram profile, through which they actively communicate with the community.

Are airdrops a scam?

Airdrops have gained a lot of attention in the last year and with it, they have also gained considerable critics. Many consider them scams and think that such a marketing strategy is ineffective. However, for many projects, airdrops have managed to successfully raise community engagement for a project.

But, there have been projects, which were unable to produce the desired results, despite having a good crypto airdrop. Ubex and Shivom are some of the projects that were unable to reach their hardcaps, despite enjoying a significant increase in their community members after airdrops.

There have also been instances of people promoting a purported airdrop that was actually a phishing scam or other fraud.

To conclude, airdrops are not necessarily a scam, they are a legitimate marketing strategy. However, their effectiveness has been questioned by many.

Finding a Good Airdrop

There are a number of scam airdrops out there and it is important to be careful while participating in an airdrop. Participating in a scam airdrop may result in becoming a victim of identity theft. Your data may be leaked and used for malicious purposes. Moreover, if an airdrop is asking for the private keys of your wallet then it is probably a scam.

Providing your private keys to a company means that you are putting your wallet at risk and run a strong chance of losing the tokens in it. Therefore, never send your private keys and be on the look out for companies that ask for them, they are most likely scams. Use your public keys instead, they do not put your wallet as risk.

Keeping the above discussion in mind, you may require assistance in finding legitimate airdrops in which you can participate. Our airdrop list contains a list of airdrops complete with information about the project including their whitepaper, website, and social media links. You can use the list to find out about new airdrops and find out what would be required to participate, before actually participating in it.

Finding legitimate airdrops can be as difficult as finding honest ICOs, therefore, always be careful and do your due diligence before participating in any of them.

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A smug ICO expert

The Conundrum of ICOBench and its TOP 20 Experts

Karnika E. Yashwant, KEY Difference MediaOct 16, 2018

There have been decades of study performed to discover the hallmarks of expertise and how it can be achieved. Most scientists in the field now agree that there are two distinct forms of intellectual expertise: heuristics and biases (HB) and natural decision-making (NDM). While these two schools of thought differ in major and important ways, both rely on objectively successful completion of tasks within a domain as prerequisites for being deemed an expert.

How do we define expertise?

In the crypto space, we can use the legal definition of what an “expert” opinion is and why it must be admissible as proof of expertise. According to Odgers and Richardson, the traditional rules of evidence in Australian courts include:

  • The opinion must be relevant to a fact in issue.
  • The expert must disclose the facts (usually assumed) upon which the opinion is based.
  • The facts upon which the opinion is based must be capable of proof by admissible evidence.
  • Evidence must be produced to prove the assumed facts upon which is the basis of the opinion.

I’ve researched deeper on the phenomenon of ICO “experts” cropping overnight and came up with amusing findings. Most of today’s top ICO experts are average people who decided to start advising ICOs within the past year or two.

Experts don’t seem to have any special knowledge except they were invited by an organization or a group hoping to launch an ICO based on what they deem is this personality’s influence in the crypto/blockchain field.

A track record of rating ICOs for over 3 months apparently becomes acceptable as “expertise”. Some of them were part of some ICO, but at that point, they were clueless about how ICOs work. It’s only after that they established their knowledge about them.

Those were observations of insiders in the field and I’m not about to name names except when these early ICO advisors make you think that they are super specialists and you “don’t belong in the same group with them”. That is the biggest deception they spread.

The funny part is, only a few ICO advisors could be called well-known and popular but ICO founders are led to believe that their ICO’s success depends on the popularity of an ICO advisor/expert, which could not be further from the truth. But as things stand, you can apparently advise your way to popularity, as the current crop advisors seem to be doing.

How does ICOBench choose its TOP 20 experts?

Here’s the thing, there’s some “mystery” in the way ICOBench ranks the experts in the “TOP 20” and so on. Currently, it’s based on the success score where for each ongoing or upcoming ICO, a person (or an agency) receives a number of points that is calculated based on the ratings of the ICOs that they are a part of.

The problem is, the top 30 guys all have something like 40-70 projects or around that range under their belt. Make no mistake, after I reached out to ICOBench, they modified their “Experts” listing page based on “weighted score”, but still the Top 20 and Top 10 are based on the Success Score. The ICO space has been active for around 2 years now or an equivalent of 24 months of existence.

Let me show you how this expert rating CANNOT possibly work by simple calculation if you will bear with me.

A typical ICO takes anywhere from 4-6 months from start to full completion. Even in 2017, it was taking at least 4 months for full completion. Considering 5 months as an average, we are looking at 10 active projects at all times for an ICO Advisor assuming he takes up 2 new projects every month.

From my experience, if you are hands-on involved to advise, assist, and consult the ICO, reviewing all activities and so on, it can take up to 40 hours a week – as a “working advisor”. For just advising and consulting for Q & A, maybe 20 hours a month.

Considering an average of 30 hours, that’s 300 hours a month of advisory time there. THEN the rest of the time for learning, marketing themselves, living a life, and so on. I know we all work for 300 hours a month, but we just don’t get to work on advisory all those 300 hours.

These computations reveal the fact, that these top advisors/experts are less “knowledgeable” as they never really advised the ICOs, which would be impossible as we have deduced from the computation, but just had the name to the list and may be helped with a thing or two.

I have spoken in recent days with many ICO founders who had reached out to me saying they did not get any value or directions or assistance of any kind from the “top advisors” and wanted my assistance. Of course, I cannot do more than 2 advisories at one time (not 2 per month, but 2 active advisories at one time irrespective of how many months I’ve been at it), so I have to decline. Investors depend on expert’s rating to judge who the “best” is.

Bottom line, it’s my kind suggestion to not just consider the number of ICOs these “experts” are part of, but to decide their competence by the way they actually served the ICOs and in the manner they are rating the ICOs. I hope it’s taken as a positive suggestion for the betterment of the community by all rating sites who adopt a similar calculation.

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Hate speech has no place in the crypto community

Anti-Semitic, Violent, and Bullying Activity Crawls into Crypto Community

On YavinOct 15, 2018
Live2Create / Shutterstock

One of the best things about crypto is the coming together of people all over the world whose goals are to make it a better place. Every race, religion, nationality, and language is represented in the crypto universe. As a member of the crypto community, it is extremely troubling when in this world we call our own, we see instances of racism, bigotry, and sexual violence.

Warning: The images in this article contain racist, anti-Semitic, and violent sexual imagery. They are offensive and may be considered Not Safe For Work.

Nazi symbols and other offensive imagery in Telegram sticker pack

We recently discovered these stickers on the messaging platform Telegram Many people throughout the crypto world rely on Telegram to communicate their thoughts and ideas in a place of discourse that should be free of hatred and narrow-mindedness. Unfortunately, we are not so lucky. These disgusting images should not have been allowed to be added to the platform, but this goes to show that either Telegram does not screen their user created content, or they simply do not care. 

This is what happened when one person called out the admin of a group for allowing such content:

Name calling, belittling, and bullying, just for trying to remove insensitive material. We have also received reports that one Telegram group took a stand by banning this content and the users who posted it, only to be subject to similar attacks and bullying.

I am calling out all Telegram founders, managers, group admins, and staff to fight against such behavior. Because this behavior is not just limited to this sticker pack. We’ve found several other packs that have similarly offensive material, in addition to anti-black memes and sexually violent images.

Offensive sticker packs on Telegram

We in the crypto community have a duty to keep one another in check and to not let this kind of behavior slide. As a Jew whose family suffered a terrible fate in the Holocaust, I especially take offense to the Nazi and anti-Semitic imagery we have recently seen. I know what it is like to be the subject of such hate. And it angers me that this imagery is being used on Telegram, and encouraging people to bully those who would call it out. If we do not speak out against this, it just welcomes these actions again, but maybe next time towards another minority group. Today it’s Jews, tomorrow it’s you. It is important to remember that the Nazis also persecuted the Romani people, the LGBTQ community, and people with developmental disabilities. Furthermore, tolerating imagery related to one hate group only emboldens other hate groups to act openly as well. Hitler and the Nazi symbols not only show hatred towards Jews, but are a symbol of hatred towards humanity. It is all our responsibility to call these people out for the cowards they truly are, and let the world know that we will not sit idly by and let these people and their ideals win.

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